[About]
Strategy Development
Delivering a comprehensive roadmap for a specialist financial services company and transforming long-term objectives into a market-ready product.
The client is a leading UK financial services group focusing retirement income market with more than 650,000 corporate and individual clients with a goal to provide cutting-edge services to a wider group of people ensuring achieving a better later life. The business has a pension-related product that guarantees customers an income for life. They sought Godel’s advisory expertise to successfully turn their objectives into a market-ready product. During the strategy development stage, the client wanted clarity on several key areas: where to invest for product development, how to adapt the product in a changing market while adhering to constraints, how to align digital transformation with the business plan, and how to formulate a strategic plan for the upcoming years.
[Our approach]
Firstly, The Godel team investigated the product’s business model to address the key pain points while identifying opportunities for improvement. By identifying and evaluating these challenges, Godel was able to develop a strategy that was guided by clear goals and measurable KPIs.
The next phase was prioritising these opportunities using an evaluation framework, which includes a comprehensive effort/value matrix to ensure resources are allocated efficiently. For the highest-priority opportunity, a service blueprint was created to define the target state. Godel also recommended the best technology options to support the selected opportunity, considering the effort required for each.
The ‘Target Customer Experience’ was then clearly articulated and enhanced through the development of prototypes, ensuring that the final product delivers a seamless and impactful experience for users.
[Outcomes]
The outcomes of Godel’s advisory services provided key decision-makers with a clear, strategic plan that infuses confidence, defines key business priorities, and supports effective annual planning. The team’s insights and recommendations served as a solid foundation for further product development which took place in 2024 with the continued support of the Godel team. This comprehensive approach ensured the business is aligned with its long-term objectives, creating a roadmap for sustained growth and innovation.